Don’t let managing paid ads steal your joy.

Maybe you’re managing your paid ads in-house and feeling a bit uncertain regarding your tech set-up, best bid strategy, or how to evaluate performance.

Or, you’re working with an outside vendor but wish you knew more about how to understand the stats they provide.

An audit from Ahead by 11 offers a simple, cost-efficient way to look under the hood of your paid ads set-up so that you can make more informed decisions moving forward.

The audit includes a review of Google Ads, Google Merchant Center, GA4 / GTM, and appropriate assets under Meta Business Manager. Deliverables include a Loom walk-through video and Findings document.

Before launching paid ads, it’s critical to understand your key business objectives and current performance metrics in your business. Then, you can create appropriate goals and objectives for your paid advertising.

Our Paid Digital Strategy service includes 1 intake session with your leadership or marketing team to understand your current business performance. In this session we’ll discuss key stats such as website conversion %, lead conversion %, average order value, and lead-to-close % in order to forecast the anticipated performance of paid advertising for your brand. We'll input those metrics into Ahead by 11’s goal-setting calculators to create a forecast and budget recs.

Then, we’ll produce a Strategy Brief outlining our recommendations for your budget and channels, plus the types of campaigns, creative, and/or funnels we'd recommend to meet your goals.

Your team can then execute on the Brief in-house or retain Ahead by 11 for full set-up and execution of your paid campaigns.

Ahead by 11 can manage full tech set-up and execution of your paid search campaigns in Google Ads, including account set-up, tech integrations, Google Merchant Center management for eCommerce, keyword research, managing seasonal budgets, setting bid strategies, creating and optimizing ad sets, and integrating with Google Analytics so you can best track the results of your campaigns.

Boosting posts does not a paid strategy make (unfortunately!)

But If you’re generating steady, converting traffic to your website, and you’re able to articulate clear goals for your advertising, you may be in a prime position for paid social media campaigns on Meta (i.e. Facebook and Instagram).

We believe paid social campaigns should be 1) inextricable from your business goals 2) technically streamlined and 3) tied to performance metrics.

Paid social can be highly effective for filling the funnel of your leads-based business or driving sales to your Shopify site.

We’re prepared to handle tech set-up, funnel creation, pixel setup, audience creation, and ads creation for your full set of campaigns optimized for the seasonality of your business.

We provide clients with ongoing monthly management and reporting for paid ads campaigns.

This service includes weekly optimizations in your paid campaigns against your performance objectives as well as easy-to-understand, visual reports produced on a monthly basis via Swydo. We include 1x monthly learnings meeting for you and your team to discuss learnings, findings, and opportunities for the coming month.